Guide to Planning a Product Recall

Of course, missing in direct expense tallies are the varied costs of notifying stakeholders, retrieving, storing, and/or destroying unsalable products, paying for more labor, and, of course, dealing with shattered consumer confidence, one of the longest-lasting effects of a consumer product recall.

For context, a Harris poll showed that 55 percent of consumers would switch brands temporarily following a recall. Twenty one percent would avoid purchasing any brand made by the manufacturer of the recalled product.